LYB

The brief

Megan Short is a transformative life coach, qualified with Animas, who runs a community for twenty-something women (and beyond) who are done with all or nothing. Her audience already loved her on Instagram, but her website was not doing any of the work.

She needed a site that sounds exactly like her, shows the community she has built, and fills the January intake of her group programme, All or Something.

The approach

I wrote every page in her voice, playful and direct, then shaped it with her edits. The look comes straight from her brand: cream, two pinks and a warm brown, handwritten notes, and the crossed ribbons she chose for her banner.

Her girls’ photos lead, so the site feels like the group rather than a solo sales page, and every page points to the January waitlist, with her Power Hour and webinars one tap away.

The craft, in detail

• 01Copy in her voice. Every page written for her, playful and direct, then refined with her own edits.
• 02Her palette, her handwriting. Cream, two pinks and a warm brown, with handwritten notes and the ribbon banner she picked herself.
• 03Community first. Her community’s photos lead, so the site feels like the group she runs, not a page about one person.
• 04A waitlist on every page. Every page leads to the January waitlist for All or Something, so the site keeps filling the next intake.
• 05Enquiries to her inbox. Forms send straight to her own email address, from her own verified domain.