Doqura

The brief

Doqura turns documents into clean, structured data, with every value traced back to the exact line it came from. It is a product for people who check their numbers, so the landing page had to be as precise as the tool.

The team needed a page that explains a technical product in seconds and moves a serious buyer towards a demo, without burying them in jargon.

The approach

I built the page around the product’s own promise: every value, defensible. A precise grid, calm type in Plus Jakarta Sans and a single blue accent, used only where something needs your attention.

Rather than describe the product, the page shows it working: columns defined in plain words, a table filling in, every value pointing back to its source. Then it is honest about uncertainty, flagging exactly what needs a human check, which is what sets Doqura apart.

The craft, in detail

• 01A real grid. Consistent columns and rhythm, so the page reads as engineered: the same quality the product promises.
• 02Show, don’t claim. A live walkthrough of the product, from defining columns to a finished, source-traced table.
• 03Conversion-first. Every section answers the next question a buyer has, and each one leads to booking a demo.
• 04English and French. The whole site in both languages, for a European audience.
• 05Consent-first analytics. Analytics only run if a visitor accepts, with a clear choice to decline.